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Engineered FOR Resilience

A first-of-its-kind deep tech conference for ag robotics and the physical AI stack. For teams building rugged, field-ready systems that perform in real farm environments.

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August 26-27, 2026

Technical Sessions & Demos

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Reservoir Farms

Salinas, CA - Highway 68

What is Ruggedize?

A NEW DEEP TECH CONFERENCE FOR AG

Ruggedize brings together the engineers, founders, and technical teams building robotics and AI systems that must survive the realities of active farmland.

This a technical gathering focused on the hard problems: dust, heat, vibration, biological variability, and the relentless demand for shorter-term ROI.

KEY PARTNERS

ImageImageImageWestern Growers Logo
Partner with us
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CORE FOCUS AREas

ENGINEERED FOR THE REAL WORLD

Deep dives into the specific technical challenges of deploying physical AI in unstructured agriculture environments

01

Perception & sensing

Operation in dust, variable light , and biological noise that breaks conventional computer vision

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02

Autonomous operations

Continuous in-field operation without human intervention across unpredictable terrain.

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03

System integration

Hardware, Software, and firmware working as one cohesive platform in the field

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04

Testing & validation

Simulation and validation methodologies tied directly to real-world field performance.

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05

Reliability & engineering

failure modes, recovery protocols, and building systems that survive thousands of field hours.

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06

ROI-driven design

serviceability, economics, and design decisions that make sense in real production environments.

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CONFIRMED Speakers

ROBOTICS & PHYSICAL AI PRACTITIONERS

Industry leaders, engineers, and founders pushing the boundaries of robotics and physical AI.

Paige Bailey

Paige Bailey

AI Developer Relations Lead, Google DeepMind

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Matthew Potter

Director, Engineering - Robotics & Mobility Technology, John Deere

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Paul Mikesell

Founder & CEO, Carbon Robotics

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Danny Bernstein

CEO, Reservoir

Jorge Heraud

Jorge Heraud

CEO, TerraBlaster

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Gabe Sibley

Founder & CEO, Verdant Robotics

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Dr. Stavros Vougioukas

Professor, PhD , UC Davis

Ben Palone

Ben Palone

Sr. Director of Automation & Commercialization, WGA

Tim Bucher

Tim Bucher

CEO, Agtonomy

Katherine Hecht

Katherine Hecht

Forward Deployed Engineer, Google Cloud

Tyler Niday

Tyler Niday

Founder & CEO, Bonsai Robotics

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John Macdonald

Head of AI, Bonsai Robotics

Ali Murtaza

Ali Murtaza

Smart Machines and IoT Lead, AWS

Matt Hoffman

Matt Hoffman

Head of Farms, Reservoir

Steven Mirsky

Steven Mirsky

Director of Digital Agriculture, USDA

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Bill Turechek

Vice President of Research, California Strawberry Commission

Dr. Bo Liu

Dr. Bo Liu

Professor, Cal Poly

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Charles Wu

Founder & CEO, Orchard AI

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Colin Hurd

CEO, MACH

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Les Karpas

Inception Global Head of Physical AI, NVIDIA

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Nolan Paul

CEO, Yamaha Agriculture

Audience and Structure

The program includes concise opening remarks, dense technical sessions, and paired field demonstrations with extended Q&A. Every element is designed for practitioners building systems that must perform reliably and pencil economically in real agriculture.

AGENDA

DAY ONE

AUG 26th, 2026

01

Breakfast

8:00 – 9:00 AM

Keynote: Welcome

Danny Bernstein, Reservoir

9:00 – 9:30 AM

Deploying AI in Rugged, Disconnected Environments

Paige Bailey, Google Deepmind

9:30 – 10:15 AM

The Hard Truth About Physical AI: What Agriculture Has Taught Us About Scaling Autonomy

Matthew Potter, John Deere

10:15 – 11:00 AM

Agriculture First: The Proving Ground for Physical AI

John Macdonald, Bonsai Robotics

11:00 – 11:45 AM

Lunch Break

12:00 – 1:00 PM

the FBI & Agriculture

Ravi Sethi, FBI

1:00 – 1:45 PM

Case Study: Agtonomy

Tim Bucher, Agtonomy

1:45 – 2:30 PM

Robots, Business Model, or VCs - which will kill you first?

Paul Mikesell, Carbon Robotics

2:30 – 3:15 PM

Building Rugged Autonomous Systems with Open Source

Katherine (Kat) Scott, Open Source

3:15 – 4:00 PM

Rugged AI at USDA

Steven Mirsky, USDA

4:00 – 4:45 PM

Happy Hour

Dave Holodiloff Trio

5:00 – 7:00 PM

DAY TWO

AUG 27th, 2026

02

Breakfast

8:00 – 9:00 AM

Case Study: Orchard Robotics

Charlie Wu, Orchard Robotics

9:00 – 9:30 AM

NVIDIA Processing Software Systems in Rugged Environments

Les Karpas, NVIDIA

9:30 – 10:15 AM

Building Physical AI on Google Cloud with Bonsai Robotics

Katherine Hecht, Google Cloud
& Tyler Niday, Bonsai Robotics

10:15 – 11:00 AM

Panel: Scaling Ag Robotics – From Prototype to Commercial Reality

Nolan Paul (YAMAHA), Ben Andros (Andros Engineering), Frank Faulring (Faulring Mechanical Devices)

11:00 – 11:45 AM

Lunch Break

12:00 – 1:00 PM

Case Study: Verdant Robotics

Gabe Sibley, Verdant Robotics

1:00 – 1:45 PM

Case Study: Terrablaster

Jorge Heraud, TerraBlaster


1:45 – 2:30 PM

Building Ag Robots that Interact with Crops at High Throughput

Dr. Stavros Vougioukas, UC Davis

2:30 – 3:15 PM

AWS Connectivity for Hardware and Software in Remote Fields

Ali Murtaza, Amazon Web Services


3:15 – 4:00 PM

Case Study: MACH

Colin Hurd, MACH


4:00 – 4:45 PM

Networking Break

4:45 – 5:15 PM

Panel: What’s Next for Rugged AI in Agriculture

Alexa Coons (Reservoir), Dr. Bo Liu (Cal Poly), Bill Turechek (California Strawberry Commission), Ben Palone (Western Growers)

5:15 – 6:00 PM

Closer

Danny Bernstein, Reservoir

6:00 – 6:15 PM

Our Sponsors

Reservoir LogoWestern Growers LogoJohn Deere LogoOpen Source Robotics Alliance Logo
SVB LogoGoogleforStartups LogoSalinas LogoECOX Logo
YAMAHA logoNutrien LogoAeris LogoBecks Logo
Reservoir Logo
Western Growers Logo
John Deere Logo
Open Source Robotics Alliance Logo
Nutrien Logo
SVB Logo
Salinas Logo
YAMAHA logo
GoogleforStartups Logo
ECOX Logo
Aeris Logo
Becks Logo

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TENTATIVE AGENDA

Technical Sessions on Day 1, Technical Demonstrations on Day 2

day one - 26th AUG, 2026

01

Opening Keynote

Keynote

AI in the Field

Talk

Machine control language and AI 

Talk

Verdant Robotics

Case Study

Agtonomy

Case Study

Carbon Robotics

Case Study

AI Assistants for agriculture

Talk

day TWO - 27th AUG, 2026

02

Building Intelligent Physical Systems

Talk

Software to Hardware 

Talk

TerraBlaster

Case Study

Academics and aI 

Talk

Cloud Computing Services

Talk

What's Next for Rugged AI?

Closing Panel

Core Site Partnerships

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DISCOVER PACKAGES

Discover the Future of Rugged Physical AI

The booths are now closed.

GENERAL

$950

Who it’s for:

  • Engineers at Startups
  • Technical Founders
  • Academia & Researchers

Opportunities:

  • Learn from industry leader
  • See the latest in rugged AI
  • Network with engineers and founders

INVESTOR

$1,500

Who it’s for:

  • Engineers & Engineer Managers
  • CTOs & VPs
  • VCs & Tech Investors

Opportunities:

  • Inform your product roadmap
  • Scout new business
  • Attend exclusive VIP events

STUDENT / NON-PROFIT / BOOTSTRAP

$350

Who it’s for:

  • Enrolled Students in Robotics, Software Engineering, and Agriculture Technology

Opportunities:

  • Learn from leaders beyond the classroom
  • Meet future colleagues and mentors
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LEARN MORE

Get Involved

Ruggedize is designed for the technical community advancing ag robotics and physical AI. This is an early, evolving platform, and we want practitioners in the room. We’re looking for sponsors, speakers, demo teams, and engaged participants. If you’re building or backing field-ready autonomy, register your interest and get involved

For teams building ruggedized, ROI-constrained physical AI, Ruggedize will serve as a working forum for advancing the state of the art in real-world deployment.

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Reservoir Farms
Salinas, CA - Highway 68

Experience robotics and AI systems in one of the most productive agriculture regions in the world

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Join Ruggedize for Field-Tested Physical AI

Register your interest today!

REGISTER NOW